A1 Journal article – refereed
Lean Commercialization: A New Framework for Commercializing High Technologies

List of Authors: Saheed A. Gbadegeshin
Publisher: Talent First Network (Carleton University)
Publication year: 2018
Journal: Technology Innovation Management Review
Journal acronym: TIMReview
Volume number: 8
Issue number: 9


Commercializing high technologies is expensive, tedious, and resource intensive. Meanwhile,
there is a need for quick diffusion of innovations due to economic pressures for companies
and research institutes. Therefore, this article proposes a new framework: lean
commercialization. The framework represents a transformation of new technology and
knowledge to products and services through the application of the lean/agile methodology.
This methodology focuses on how resources can be minimized during the development,
manufacturing, and marketing of new products and services, while still being accepted by
customers. The lean commercialization framework was developed from a case study of
high-technology companies and by interviewing commercialization experts. This article
contributes to the theory and practice of commercialization of high technologies and
provides a procedure for the practical application of the lean commercialization framework.

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Last updated on 2019-29-01 at 23:05