A4 Article in conference proceedings
Why Do Small and Medium-Size Freemium Game Developers Use Game Analytics?




List of Authors: Antti Koskenvoima, Matti Mäntymäki
Publisher: Springer Verlag
Publication year: 2015
Book title *: Open and Big Data Management and Innovation : 14th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2015, Delft, The Netherlands, October 13-15, 2015, Proceedings
Journal name in source: OPEN AND BIG DATA MANAGEMENT AND INNOVATION, I3E 2015
Journal acronym: LECT NOTES COMPUT SC
Title of series: Lecture Notes in Computer Science
Volume number: 9373
ISBN: 978-3-319-25012-0
eISBN: 978-3-319-25013-7
ISSN: 0302-9743

Abstract


The increased use of the freemium business model and the introduction of new tools have made analytics pervasive in the video game industry. The research on game analytics is scant and descriptive. Thus, reasons for employing game analytics are not well understood. In this study, we analyze data collected with a set of in-depth interviews from small and medium-sized freemium game developers. The results show that game analytics is used to (1) assist design, (2) to reduce the risks associated with launching new games, and (3) to communicate with investors and publishers. The study advances the research on the business value of game analytics.



Last updated on 2019-20-07 at 11:24