O2 Other
Contextualized business model: The case of experiential environment and AI

List of Authors: Xu Yueqiang,Turunen Marja, Ahokangas Petri, Mäntymäki Matti, Heikkilä Jukka
Publication year: 2018


Business model literature has evolved around descriptions of legal entities, which is not sufficient
to describe the business ecosystem as an experiential and living entity. This paper proposes a new
business model, the contextualized business model (CBM) for an experiential, empathic and digital
ecosystem empowering artificial intelligence.
business model, ecosystem, artificial intelligence 

Last updated on 2019-20-07 at 10:22