A1 Journal article – refereed
Customer Participation and Value Creation: A Systematic Review and Research Implications

List of Authors: Mustak Mekhail, Jaakkola Elina, Halinen Aino
Publisher: Emerald
Publication year: 2013
Journal: Managing Service Quality (jatkuu nimellä: Journal of Service Theory and Practice)
Journal name in source: MANAGING SERVICE QUALITY
Journal acronym: MANAG SERV QUAL
Volume number: 23
Issue number: 4
Number of pages: 19

Originality/value - This paper provides a structured overview of the empirical and conceptual research addressing customer participation and brings forth evidences regarding its value outcomes, thereby contributing to extant knowledge on value creation.

Last updated on 2019-29-01 at 23:47