O2 Other
Mastering the free-to-fee service transition in business markets: A taxonomy, roadmap, and agenda for academic inquiry

List of Authors: Wolfgang Ulaga, Mekhail Mustak, Marcella Grohmann
Publication year: 2017

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This is an electronic reprint of the original article.
This reprint may differ from the original in pagination and typographic detail. Please cite the original version.

Last updated on 2019-29-01 at 19:11