Refereed article in conference proceedings (A4)

How do organizational buyers use customer-to-customer information sharing in complex buying?

List of Authors: Jaakkola Elina, Aarikka-Stenroos Leena

Editors: Enrique Bigné

Conference name: the EMAC2014 Conference, Valencia, Spain

Place: Valencia, Spain, Universitat de Valéncia

Publication year: 2014

Book title *: Paradigm Shifts and Interactions

Volume number: 43rd

ISBN: 978-84-370-9453-3