A4 Article in conference proceedings
2.0 Country Branding

List of Authors: Mittilä T.S, Laurén H. L.M.
Place: Hong Kong
Publication year: 2014
Book title *: GECSS2014 International Conference on Global Economy, Commerce and Service Science
ISBN: 978-90-78677-96-3
ISSN: 1951-6851


The article lays a theoretical ground for empirical futures research on country branding. The

concept of crowdbranding is introduced.

Last updated on 2019-29-01 at 17:36