Miia Grenman
D.Sc. (Econ. & Bus. Adm.), Postdoctoral researcher, Marketing

Senior Researcher, Biodiversity unit (Biodiversity Research)
Marketing (Department of Marketing and International Business)

miia.grenman@utu.fi
+358 41 502 3293

Rehtorinpellonkatu 3
Turku





Areas of expertise
Consumer research; consumer behavior; wellness consumption; wellness branding; fitness and meanings of physical activity

Biography



D. Sc. (Econ. & Bus.
Adm.), Marketing, Turku School of Economics (March 2019)



M. Sc. (Econ. & Bus.
Adm.), Marketing, Turku School of Economics (May 2008)

BBA, International marketing, Turku Polytechnic (2004)



Research



I work as a postdoctoral researcher
at Turku School of Economics in two different projects. I continued the interdisciplinary research on wellness branding among GEN Z
as a principal
investigator with an international research network with members from the US and Austria. I
also work in a Science
Tourism -project co-funded by the University of
Turku and the City of Turku that aims at advancing science popularization and dissemination as part of Turku's attraction.



Publications
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Wellness branding: insights into how American and Finnish consumers use wellness as a means of self-branding (2019)
Journal of Product and Brand Management
Grénman M., Hakala U., Mueller B.
(
A1 Journal article – refereed)

Measuring emotions in consumer experiences with the self-tracking method (2018) Juulia Räikkönen, Miia Grénman
(
O2 Other)

Mihin katosi kössi – vai katosiko? (2018)
Keskisuomalainen
Miia Grenman
(
E1 Popularised article, newspaper article)

Mikä opiskelijoita liikuttaa? – Liikunnan merkitykset ja niiden yhteys koettuun hyvinvointiin ja liikunnan määrään (2018)
Liikunta ja tiede
Miia Grénman, Airi Oksanen, Eliisa Löyttyniemi, Juulia Räikkönen, Kristiina Kunttu
(
A1 Journal article – refereed)

Science Tourism as a Form of Wildlife Tourism
(konferenssiabstrakti)
(2018) Juulia Räikkönen, Miia Grénman, Ilari Sääksjärvi
(
O2 Other)

Branding the legacy of ‘The Flying Finn’ (2017) Miia Grénman, Juulia Räikkönen, Kalle Virtapohja, Ulla Hakala
(
A1 Journal article – refereed)

Taking the first step – From physical inactivity towards a healthier lifestyle through leisure walking (2017) The Routledge International Handbook of Walking Miia Grénman, Juulia Räikkönen
(
A3 Book chapter)

The Experience Economy Logic in the Wellness Tourism Industry (2017) Co-Creation and Well-Being in Tourism Juulia Räikkönen, Miia Grénman
(
A3 Book chapter)

Wellness as a means of personal branding – Identifying the cultural differences among the US and Finnish consumers (2017) Proceedings of the 12th Global Brand Conference of the Academy of Marketing, School of Business and Economic, Linnaeus Univeristy, Kalmar, 26th-28th, April, 2017 Ulla Hakala, Miia Grénman, Barbara Mueller
(
A4 Article in conference proceedings)

Well-being and wellness tourism – Same, same but different? – Conceptual discussions and empirical evidence (2015)
Matkailututkimus-Lehti
Grénman Miia, Räikkönen Juulia
(
A1 Journal article – refereed)

Well-being tourism experiences – Products and services to current and future tourists (2015) Tourism engagement: co-creating well-being: Proceedings of the 6th Advances in Tourism Marketing Conference, Joensuu, Finland, 8.-10.9.2015 Juulia Räikkönen, Miia Grénman
(
A4 Article in conference proceedings)


Last updated on 2019-16-07 at 02:25