Kaisa Saastamoinen


Doctoral Student, Marketing (Department of Marketing and International Business)
Training Expert, Turku School of Economics (Turku School of Economics)

kmtsaa@utu.fi
+358 29 450 4075
+358 50 505 8957

Rehtorinpellonkatu 3
Turku





Areas of expertise
Training Expert in the national LITO project in which ten Finnish universities are working together to build an online study package in basic business studies.

University Teacher in Marketing and Retailing, Coordinator of the Master's Degree Programme (until Dec. 31st, 2018)


Publications

Kuluttajakäyttäytyminen ja kaupan rakennemuutos - neljännesvuosisata kaupan tutkimusta Turussa (2018) Miten menee, markkinointitiede? : professori Rami Olkkosen juhlakirja Heli Marjanen, Kaisa Saastamoinen
(
B2 Book chapter)

Hyvinvointia mittaamalla? Wellness­teknologian käytön tuottama arvo (2017)
Kulutustutkimus.Nyt
Jarna Laine, Heli Marjanen, Kaisa Saastamoinen
(
A1 Journal article – refereed)

Profiling the ageing wellness consumers in the retailing context (2016)
International Review of Retail, Distribution and Consumer Research
Heli Marjanen, Anna-Maija Kohijoki, Kaisa Saastamoinen
(
A1 Journal article – refereed)

Generation X - the Unexplored Potential in the Wellness Market (2015) The EAERCD 2015 conference proceedings Anna-Maija Kohijoki, Heli Marjanen, Kaisa Saastamoinen
(
A4 Article in conference proceedings)

Generation X - the unknown potential in the wellness market (2014) Kohijoki Anna-Maija, Marjanen Heli, Saastamoinen Kaisa
(
O2 Other)

Profiling the ageing wellness consumer (2014) International conference on recent advances in retailing and services science Marjanen Heli, Kohijoki Anna-Maija, Saastamoinen Kaisa
(
A4 Article in conference proceedings)

Vähittäiskauppa brändinä (2013) Saastamoinen Kaisa
(
D4 Published development or research report or study)

SPSS perusopas markkinatutkijoille (2012) Kaisa Saastamoinen, Rami Olkkonen
(
D5 Text book, professional manual or guide or a dictionary)


Last updated on 2019-22-07 at 02:23