Rami Olkkonen


Professor, Marketing (Department of Marketing and International Business)

rami.olkkonen@utu.fi
+358 29 450 2581
+358 40 130 6067

Rehtorinpellonkatu 3
Turku





Publications

Minne menet, markkinointitiede? (2018) Miten menee, markkinointitiede? : professori Rami Olkkosen juhlakirja Rami Olkkonen
(
B2 Book chapter)

“Shopping for Items” or “Partnering for Performance”? A framework of purchasing practices for value co-creation in post-outsourcing buyer–supplier relationships (2018)
Journal of Business and Industrial Marketing
Makkonen H., Nordberg-Davies S., Olkkonen R.
(
A1 Journal article – refereed)

With or without super platforms? Analyzing online publishers’ strategies in the game of traffic (2018)
Lecture Notes in Computer Science
Social Informatics : 10th International Conference, SocInfo 2018, St. Petersburg, Russia, September 25-28, 2018, Proceedings, Part II Salminen J., Maslennikov D., Jansen B., Olkkonen R.
(
A4 Article in conference proceedings)

The potential of network pictures for international alliance and network research (2015) Handbook on International Alliance and Network Research Valtteri Kaartemo, Hannu Makkonen, Rami Olkkonen
(
A3 Book chapter)

Dynamic capabilities and firm performance in a financial crisis (2014)
Journal of Business Research
Hannu Makkonen, Mikko Pohjola, Rami Olkkonen, Aki Koponen
(
A1 Journal article – refereed)

Forging Links between Ethical Theory and Business Network Research (2014) Industrial Marketing and Purchasing Conference, 30th Annual IMP Conference Rami Olkkonen, Hannu Makkonen
(
A4 Article in conference proceedings)

An Integrative Framework for the Study of Inter-organisational Relationship Development – A Conceptual Outline and Empirical Illustration (2013) IMP2013 Proceedings: Building and Managing Relationships in a Global Network Makkonen Hannu, Olkkonen Rami
(
A4 Article in conference proceedings)

Cadogan & Lee’s (2010) Suggestion for Measuring Endogenous Formative Variables: An Empirical Example. (2013) Proceedings of the 42nd annual European Marketing Academy conference Suoniemi Samppa, Terho Harri, Olkkonen Rami
(
A4 Article in conference proceedings)

Co-Innovation: Characterization after 25 Years of Research (2013) 14th International CINet Conference, Business Development and Co-creation Mustak Mekhail, Karhu Anna, Olkkonen Rami
(
A4 Article in conference proceedings)

The conceptual locus and functionality of key supplier management – A multi-dyadic qualitative study (2013)
Industrial Marketing Management
Hannu Makkonen, Rami Olkkonen
(
A1 Journal article – refereed)

Narrative approach in business network process research - Implications for theory and methodology (2012)
Industrial Marketing Management
Makkonen H, Aarikka-Stenroos L, Olkkonen R
(
A1 Journal article – refereed)

Narrative approach on network process research : Implications for theory and methodology (2012)
Industrial Marketing Management
Makkonen, Hannu;Aarikka-Stenroos, Leena;Olkkonen, Rami
(
A1 Journal article – refereed)

Organizational buying as muddling through: A Practice-theory approach (2012)
Journal of Business Research
Makkonen, Hannu;Olkkonen, Rami;Halinen, Aino
(
A1 Journal article – refereed)

SPSS perusopas markkinatutkijoille (2012) Kaisa Saastamoinen, Rami Olkkonen
(
D5 Text book, professional manual or guide or a dictionary)

The Role of Communication in Business Relationships and Networks (2011) Business-to-business Marketing Olkkonen, Rami;Tikkanen, Henrikki;Alajoutsijärvi, Kimmo
(
B2 Book chapter)

Exploring the effects of manufacturers' influence strategies and control on category performance in the grocery goods sector (2010)
International Review of Retail, Distribution and Consumer Research
Hyvönen, S.; Lindblom, A.; Olkkonen, R.; Ollila, P.
(
A1 Journal article – refereed)


Last updated on 2019-16-07 at 02:23