Elina Jaakkola
Professor

Professor, Marketing (Department of Marketing and International Business)

elina.jaakkola@utu.fi
+358 29 450 2261
+358 44 510 9499

Rehtorinpellonkatu 3
Turku
Turku School of Economics
Office: Room 254



Areas of expertise
Service business; Value creation; Customer experience; Customer/actor engagement; Service innovation; B2B marketing

Biography

I hold the positions of Professor of Marketing at Turku School of Economics, University of Turku and Docent at Hanken School of Economics. Previously I worked as TIAS Research Collegium Researcher during 2015-2016 and as a Postdoctoral Researcher at TSE during 2008-2014. Between 2009-2014 I run various Tekes-financed projects focusing on business development in B2B companies. Before joining the academia, my employment was in market research and consulting.



Research

My research focuses on service, both as a context and a business logic applicable to any business. My three key areas of research include co-creation within solution and service relationships and networks; service development and innovation, and customer experience and engagement. I am interested in examining emerging phenomena that are relevant for contemporary markets but have remained insufficiently understood. My research can be characterized as explorative and theory building in nature, primarily drawing on qualitative research methods. My research has been published in a wide range of high-quality journals such as Journal of Service Research, Journal of Product Innovation Management, Industrial Marketing Management and Journal of Service Management. I serve in the Editorial Advisory Boards of Journal of Service Research, Journal of Service Management, Industrial Marketing Management, and Journal of Services Marketing. I have received a number of awards for my research activities, including four Highly Commended Paper awards, two Emerald Citations awards, and three Outstanding Reviewer awards, granted by different journals. 



Teaching

My teaching focuses on my areas of expertise. I have taught basic and advanced level courses on service business as well as courses on qualitative research methods. I supervise theses in doctoral, master, bachelor and eMBA levels and am involved in corporate training. 



Publications
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Actor Engagement in Networks: Defining the Conceptual Domain (2019)
Journal of Service Research
Brodie RJ, Fehrer JA, Jaakkola E, Conduit J
(
A1 Journal article – refereed)

Collective engagement in organizational settings (2019)
Industrial Marketing Management
Michael Kleinaltenkamp, Ingo Karpen, Carolin Plewa, Elina Jaakkola, Jodie Conduit
(
A1 Journal article – refereed)

Arvon myynnin ja ostamisen kompastuskivet (2018) Joona Keränen, Harri Terho, Elina Jaakkola
(
E1 Popularised article, newspaper article)

B2B-markkinoinnin tutkimustrendit: katsaus palvelujen, myynnin ja liiketoiminamallin evoluutioon (2018) Miten menee, markkinointitiede? : professori Rami Olkkosen juhlakirja Elina Jaakkola, Hannu Makkonen, Anna Salonen, Harri Terho
(
B2 Book chapter)

Beyond the dyadic: customer engagement in increasingly networked environments (2018)
Journal of Service Management
Linda D. Hollebeek, Elina Jaakkola, Matthew Alexander
(
B1 Journal article)

Customer experience management in hospitality: A literature synthesis, new understanding and research agenda (2018)
International Journal of Contemporary Hospitality Management
Jay Kandampully, Tingting(Christina) Zhang, Elina Jaakkola
(
A1 Journal article – refereed)

Customer referencing as business actor engagement behavior – Creating value in and beyond triadic settings (2018)
Industrial Marketing Management
Jaakkola E., Aarikka-Stenroos L.
(
A1 Journal article – refereed)

Drivers, types and value outcomes of customer-to-customer interaction: An integrative review and research agenda (2018)
Journal of Service Theory and Practice
Kristina Heinonen, Elina Jaakkola, Irina Neganova
(
A2 Review article in a scientific journal)

Examining how context change foster service innovation (2018)
Journal of Service Management
Bo Edvardsson, Pennie Frow, Elina Jaakkola, Timothy Lee Keiningham, Kaisa Koskela-Huotari,
Cristina Mele, Alastair Tombs

(
A1 Journal article – refereed)

Institutionalization process of service innovation: Overcoming competing institutional logics in service ecosystems (2018) Handbook of Service Science, Volume 2 Elina Jaakkola, Leena Aarikka-Stenroos, Paavo Ritala
(
A3 Book chapter)

Match made in heaven or hell: When and how are value-driven selling and purchasing approaches aligned? (2018) Keränen Joona, Jaakkola Elina, Terho Harri, Mustak Mekhail
(
O2 Other)

Organizational Structures for New Service Development (2018)
Journal of Product Innovation Management
Elina Jaakkola, Anette Hallin
(
A1 Journal article – refereed)

Reciprocal Adaptations for Successful Value-Driven Exchange in B2B Markets (2018) Joona Keränen, Elina Jaakkola, Harri Terho, Mekhail Mustak
(
O2 Other)

The emergence of consumer experience in the transformative consumer journey (2018) SERVSIG Conference Proceedings 2018 Paris: Opportunities for Services in a Challenging World Larissa Carine Braz Becker, Elina Jaakkola
(
A4 Article in conference proceedings)

Tracking the Evolution of Engagement Research: Illustration of Midrange Theory in the Service-Dominant Paradigm (2018) The SAGE Handbook of Service-Dominant Logic Elina Jaakkola, Jodie Conduit, Julia Fehrer
(
A3 Book chapter)

Value-Driven Buying: Constituents and Contingencies (2018) Harri Terho, Joona Keränen, Elina Jaakkola, Antti Saurama, Sanna Sundqvist
(
O2 Other)

What Adaptations Does Value-Driven B2B Exchange Require? (2018) 2018 ANZMAC Conference Proceedings Joona Keränen, Elina Jaakkola, Harri Terho, Mekhail Mustak
(
O2 Other)

Zooming out: Actor engagement beyond the dyadic (2018)
Journal of Service Management
Alexander M., Jaakkola E., Hollebeek L.
(
A1 Journal article – refereed)

A bricolage perspective on service innovation (2017)
Journal of Business Research
Witell L, Gebauer H, Jaakkola E, Hammedi W, Patricio L, Perks H
(
A1 Journal article – refereed)


Last updated on 2019-23-07 at 02:21