Jaana Tähtinen
Prof.

Professor, Porin tutkintokoulutus (Pori Unit)
Turku School of Economics, Marketing
jaana.tahtinen@utu.fi
+358 50 382 7931

Pohjoisranta 11 A
Pori
Porin yliopistokeskus
Office: room 375 / huone 375


Areas of expertise
Business-to-Business Marketing, Business relationship ending, Network management, Emotions in business, Customer perceived value, Corporate branding

Biography
Jaana Tähtinen is currently a Professor of Marketing (tenured) and a head of the discipline at the Pori Unit of Turku School of Economics, University of Turku. Before she started at TSE in 2015, she worked as a Professor of Marketing (tenured) at the Oulu Business School, University of Oulu since 2007. In her earlier career, Jaana has worked i.e. for City of Oulu, Nokia Mobile Phones and an advertising agency.

Jaana serves as an associate editor (Marketing) at Scandinavian Journal of Management, and as a member of the editorial board and a reviewer at many international journals. She is a co-founder of Nordic Workshop on Relationship Dynamics (NoRD) -workshops and a member of scientific societies such as the IMP Group and the Academy of Marketing Science.


Publications
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Conceptually Confused, but on a Field Level? A Method for Conceptual Analysis and its Application (2018)
Marketing Theory
Jaana Tähtinen, Virpi Havila
(
A1 Journal article – refereed)

Ironic festival brand co-creation (2018)
Journal of Business Research
Suomi K., Luonila M., Tähtinen J.
(
A1 Journal article – refereed)

Repair processes in business relationships (2018) Fleming D, Tähtinen J, Lynch P
(
O2 Other)

Understanding the process of repair in dissolving business relationships (2018) Fleming D, Tähtinen J, Lynch P
(
O2 Other)

Business Relationship Dynamics as Stability and Change (2017) Jaana Tähtinen, Maria Holmlund
(
O2 Other)

Ironic festival branding (2017) The 24th Nordic Academy of Management Conference Kati Suomi, Mervi Luonila, Jaana Tähtinen
(
O2 Other)

Narrating City Futures: On the formation of sponsorship networks and their role in realising the tourism benefits of hosting cultural mega-events (2017) Proceedings of the Heritage, Tourism and Hospitality International Conference HTHIC 2017 September 27-29, 2017 Pori, Finland Annmarie Ryan, Catherine Morel, Mervi Luonila, Jaana Tähtinen
(
A4 Article in conference proceedings)

Research agenda with empirical results of using humour strategically in business (2017) Yrittäjyyskasvatus – Tulevaisuuden siltojen rakentaja ja raja-aitojen murtaja? 11. Yrittäjyyskasvatuspäivät 2017 Oulussa, Artikkelikirja Taina Vuorela, Eeva-Liisa Oikarinen, Pia Hurmelinna, Helena Ahola, Päivi Aro, Sari Alatalo, Anne Poutiainen, Saila Saraniemi, Eila Estola, Pirkko Siklander, Jaana Tähtinen, Jaakko Sinisalo
(
D3 Professional conference proceedings)

How to develop theory and keep our jobs? The role of academic ‘gatherings’ in our theory development practice (2016)
Marketing Theory
Jaana Tähtinen, Annmarie Ryan, Maria Holmlund
(
A1 Journal article – refereed)

In more ways than one: The role of academic gatherings in theory building (2016)
Marketing Theory
Ryan A, Holmlund M, Tahtinen J
(
B1 Journal article)

Intermediary roles in local mobile advertising: Findings from a Finnish study (2016)
Journal of Marketing Communications
Hanna Komulainen, Tuija Mainela, Jaana Tähtinen
(
A1 Journal article – refereed)

Renegotiation: The First Step of Business Relationship Repair
(Esitys 2016 CBIM Academic Workshopissa, 29.6.-1.7. 2016, Bilbao, Spain)
(2016) Proceedings of the 2016 CBIM Academic Workshop Deirdre Fleming, Jaana Tähtinen, Patrick Lynch
(
O2 Other)

The NoRD as a community of practice in research (2016)
Marketing Theory
Holmlund M, Tahtinen J, Ryan A
(
B1 Journal article)

Purchasing as market-shaping: The case of component-based software engineering (2015)
Industrial Marketing Management
Ulkuniemi P, Araujo L, Tähtinen J
(
A1 Journal article – refereed)

Revisiting the Business Relationship Concept (2015) Annmarie Ryan, Jaana Tähtinen, Hans Kjellberg
(
O2 Other)


Last updated on 2019-21-08 at 02:23