Heli Marjanen
D.Sc. (Econ. & Bus. Adm.), Professor

Professor, Economic Geography (Department of Marketing and International Business)

heli.marjanen@utu.fi
+358 29 450 2513
+358 50 576 2641

Rehtorinpellonkatu 3
Turku





Areas of expertise
Consumer Behaviour, Retail Geography, Store Location Research, Place Management

Biography

Heli holds the chair in economic geography at the department of Marketing and International Business at Turku School of Economics since 1999.Throughout her academic career, Heli has been engaged with consumer behaviour in various contexts. Her studies focus on structural and spatial change in retailing, especially in the fields of retail location research and place management.  In 2007-2018 she served as a professor in charge for the multidiciplinary Masters’ Degree Program in Retailing at TSE.

One of her main concerns since receiving the chair in 1999 has been to safeguard and boost the position of Economic Geographic in the curriculum of TSE. She has a broad network of contacts both in academia and in the industry. She has also collaborated in several research and education oriented academic organisations, including the The Finnish University Network for Tourism Studies, and the Finnish Institute of Migration.

She and her team are well-known and highly appreciated for their commitment and collaboration in development and foresight projects at various levels, especially within retail and tourism. Because of her practice-oriented approach to academic research, Heli frequently serves as a speaker at events targeted to the retail industry, planning authorities, or other non-academic audiences. As her research topics are of equal importance both for the layman and policy makers, she often appears in the local and national media.



Research


RESEARCH PROJECTS (NETWORKS):

- KATE2017; professor in charge, 2017-2020.


- KUMU2011, professor in charge, 2010-2016.


- ERIKA2020 (Visions of the Future of Specialty Retail into the Year 2020),  professor in charge in Turku School of Economics (joint project with University of Jyväskylä and  University of Tampere). Funded by TEKES. https://www.laatukoulutus.fi/media/ERIKA_2020_Loppuraportti_johtopaatokset.pdf

- KAVERI (Sustainable shopping locations and concepts in a network city),  professor in charge in Turku School of Economics (joint project with Helsinki University of Technology and Tampere University of Technology). Funded by TEKES. http://www.tut.fi/edge/?page_id=324

- REGSUS Regional sustainability – ecosystem services and environmental technology (Alueellinen kestävyys - Ekosysteemipalvelut ja ympäristöteknologia), member of the advisory board 2010-2012.

- KAUTAS Kaupunkikeskusta monimuotoisena tilana –Asiakkuuden ja liiketoiminnan näkökulma, professor in charge in Turku School of Economics (joint project with Tampere University and Jyväskylä University). Funded by TEKES.

- KOKKKA Kauppakeskukset osana kestävää kulutusta ja kaupunkirakennetta, professor in charge in Turku School of Economics (joint project with Helsinki University of Technology and Tampere University of Technology). Funded by TEKES.

- Urban Generator (Maankäytön muutoksen mallinnusmenetelmä; a joint project with Tampere University of Technology), member of the steering committe, 2007-2008.

- CORECO (Corporate environmental responsibility and the ecosystem approach), member of the steering committee, 2006-2008.

- Corporate Social Responsibility –project (Turku School of Economics and Business Administration), professor in charge, 2003-2007.

- Mylly-project  professor in charge, 2001-2010.

- Länsikeksus-project, researcher, 1990-1997.



Teaching

As a Head Teacher since 1999, Heli has been responsible for curriculum planning and acted as a principal lecturer in a number of different courses at all levels within Economic Geography in TSE. Her teaching duties range from the basics of Economic Geography to advanced level courses on place management and store location research, including courses on research methods (quaitative and quantitative), professional training, and doctoral studies.She also has an extensive experience teaching courses in retail marketing, both at TSE and other universities, and often in collaboration with the industry.









Publications
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Generations go digital: The case of fashion retailing (2018) Proceedings of the Colloquium on European Research in Retailing (CERR) 2018 Anna-Maija Kohijoki, Heli Marjanen
(
A4 Article in conference proceedings)

Kuluttajakäyttäytyminen ja kaupan rakennemuutos - neljännesvuosisata kaupan tutkimusta Turussa (2018) Miten menee, markkinointitiede? : professori Rami Olkkosen juhlakirja Heli Marjanen, Kaisa Saastamoinen
(
B2 Book chapter)

Matkailuelämyksiä ilman matkaa? Fokusryhmätutkimus matkailutyyppisestä kulutuksesta osana kuluttajan arkea (2018)
Matkailututkimus-Lehti
Juulia Räikkönen, Heli Marjanen, Anna-Maija Kohijoki, Ira Lahovuo
(
A1 Journal article – refereed)

Hyvinvointia mittaamalla? Wellness­teknologian käytön tuottama arvo (2017)
Kulutustutkimus.Nyt
Jarna Laine, Heli Marjanen, Kaisa Saastamoinen
(
A1 Journal article – refereed)

The role of touristic experiences in enhancing city centre resilience: the local resident's perspective (2017) Heli Marjanen, Juulia Räikkönen, Anna-Maija Kohijoki
(
O2 Other)

A Quantile Regression Approach in Predicting Patronage in the Shopping Centre Context (2016) 23rd Recent advances in retailing & services science conference: Conference proceedings Meri Malmari, Heli Marjanen, Janne Engblom, Anna-Maija Kohijkok
(
B3 Article in conference proceedings)

City centres as touristic experiences (2016) Marjanen Heli, Kohijoki Anna-Maija
(
O2 Other)

New types of destination retailing – getting the “social” back into our city centres (2016) Bd conference proceedings Heli Marjanen
(
B3 Article in conference proceedings)

Profiling the ageing wellness consumers in the retailing context (2016)
International Review of Retail, Distribution and Consumer Research
Heli Marjanen, Anna-Maija Kohijoki, Kaisa Saastamoinen
(
A1 Journal article – refereed)

Generation X - the Unexplored Potential in the Wellness Market (2015) The EAERCD 2015 conference proceedings Anna-Maija Kohijoki, Heli Marjanen, Kaisa Saastamoinen
(
A4 Article in conference proceedings)

Three decades of academic research with and on Antti (2015) Professor Emeritus Antti Paasio: 10 Years Ahead His Time, Yet Usually Late Heli Marjanen
(
B2 Book chapter)

Applicability of Models Based on Revealed Shopping Behaviour in Predicting Market Share of a Proposed Shopping Centre (2014) Marjanen Heli, Engblom Janne, Malmari Meri, Kohijoki Anna-Maija
(
O2 Other)

Generation X - the unknown potential in the wellness market (2014) Kohijoki Anna-Maija, Marjanen Heli, Saastamoinen Kaisa
(
O2 Other)

Profiling the ageing wellness consumer (2014) International conference on recent advances in retailing and services science Marjanen Heli, Kohijoki Anna-Maija, Saastamoinen Kaisa
(
A4 Article in conference proceedings)

The effect of age on shopping orientation : choice orientation types of the ageing shoppers (2013)
Journal of Retailing and Consumer Services
Anna-Maija Kohijoki, Heli Marjanen
(
A1 Journal article – refereed)

Viability of demographic and behavioural independents in quantile regression models in predicting retail patronage (2013) Proceedings of the 17th International Conference on Research in the Distributive Trades, European Association of Education and Research in Commercial Distribution (EAERCD) Heli Marjanen, Janne Engblom, Meri Malmari
(
A4 Article in conference proceedings)

Viability of demographic and behavioural independents in quantile regression models in predicting retail patronage (2013)
International Review of Retail, Distribution and Consumer Research
Heli Marjanen, Janne Engblom, Meri Malmari
(
A1 Journal article – refereed)

Yhdyskuntasuunnittelun tulevaisuuksiin tähyämässä - Yhdyskuntasuunnittelu-lehden50-vuotiskiertohaastattelu (2013)
Yhdyskuntasuunnittelu
Anssi Joutsiniemi, Lauri Jääskeläinen, Anna-Mari Ahonen, JP Roos, Rolf Paqvalin, Kari Reijula, Ari Ahonen, Erkki Tuomioja, Heli Marjanen, Stefan Lodenius
(
B1 Journal article)

Choice orientation segments of ageing grocery shoppers – an age-related comparison (2012) Anna-Maija Kohijoki, Heli Marjanen
(
B3 Article in conference proceedings)

Ostoksia ja elämyksiä : Ostokäyttäytymisen muutos, ostosmatkojen suuntautuminen ja ostopaikan valintakriteerit Turun työssäkäyntialueella KUMU2011 -tutkimuksen valossa (2012)
Turun Kauppakorkeakoulun Julkaisusarja: Keskustelua Ja Raportteja
Marjanen, Heli;Malmari, Meri
(
C1 Scientific book)


Last updated on 2019-19-06 at 02:24