Valtteri Kaartemo
D.Sc. (Econ.)

Postdoctoral Researcher, International Business (Department of Marketing and International Business)

valtteri.kaartemo@utu.fi
+358 29 450 4066
+358 50 505 7864

Rehtorinpellonkatu 3
Turku
Turku School of Economics



Areas of expertise
market shaping; market creation; service research; international entrepreneurship

Research

In brevity, the aim of Valtteri Kaartemo's Academy of Finland -funded (315604) research project is to increase the understanding of the roles of technology in the reformation of markets. Reformation and shaping of markets is based on the idea that markets do not exist independent of human beings but are constructed and constantly reconstructed as various practices are performed.The research project builds on market shaping literature, service-dominant (S-D) logic, Actor-Network Theory (ANT) and postphenomenological philosophy. 

While Kaartemo considers that market-as-practice and S-D logic provide insightful lenses for understanding how markets are (re)formed and how nonhuman resources and technology partake in the process, he argues that these views still remain human-centric, and are limited by phenomenological research tradition in understanding human behavior and experience. The implicit role of technology in markets is a problem because technology mediates our behavior and interpretation of the world. In the world of robots and autonomous devices scholars need to develop concepts, theories, and philosophical approaches that enable studying more active role of technological artifacts in markets and marketing. Thus, the research project answers the call to refresh marketing with empirically driven post-human (and para-social) theorizing, which nevertheless does not neglect human beings. 

Kaartemo collaborates with marketing scholars, historians, futures researchers, media scholars, and computer scientists to challenge the human-centric research paradigm in marketing. To motivate the need for this project, he argues that the urge for the paradigm shift is acute, as social macro trends, such as automatization and robotization, challenge scholars to view technology in a more active role in markets and marketing.



Teaching

Kaartemo has versatile experience in teaching since 2006, incl. different levels (bachelor's and master's), executive education, different nationalities, in different universities in Finland and abroad, in Finnish and English, and in small and large groups of students. In these courses, he has utilized different methods, such as case learning, experiential learning, simulations, and lectures. 

Kaartemo has conducted university teacher's pedagogical studies (60 ECTS) in the University of Turku.



Publications
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Viability Radar: A Practical Tool for Assessing the Viability of Transformative Service Innovations in a Healthcare Context (2015)
Technology Innovation Management Review
Marikka Heikkilä, Jouni Saarni, Valtteri Kaartemo, Aki Koponen
(
A1 Journal article – refereed)

Co-designing Employee-driven Service Development Instruments for Public Health Care (2014) 24th Annual RESER Conference: Services and New Societal Challenges: Innovation for Sustainable Growth and Welfare Lahtinen Katriina, Laalo Hanna, Kaartemo Valtteri, Järvinen Marika, Lumiaho Liisa
(
A4 Article in conference proceedings)

Co-evolution of dynamic capabilities and value propositions from process perspective (2014) Conference Proceedings Tapio Riihimäki, Valtteri Kaartemo, Peter Zettinig
(
A4 Article in conference proceedings)

Toward a Curriculum for International Entrepreneurship (2014) Abstract proceedings: 17th MIE conference @ Research Center for International Competitiveness UAI, Santiago, Chile, September 2-5, 2014 Valtteri Kaartemo, Nicole Coviello, Peter Zettinig
(
O2 Other)

Value co-destruction in transformative service practices: Information and knowledge processes in public health care (2014) Proceedings of XXIV Annual RESER Conference: Services and New Societal Challenges: Innovation for Sustainable Growth and Welfare Kaartemo Valtteri, Känsäkoski Helena
(
A4 Article in conference proceedings)

Viability template – a practical tool for assessing viability of transformative service innovations in health care context (2014) Proceedings of XXIV Annual RESER Conference 2014 Kaartemo Valtteri, Heikkilä Marikka, Saarni Jouni, Koponen Aki
(
A4 Article in conference proceedings)

Studies which account for the final customer's perspective are also needed (2012) Innovative Service Perspectives: Proceedings from the AMA SERVSIG International Service Research Conference, Helsinki, Finland, June 7-9 2012 Kaartemo, valtteri;Mäntymäki, Matti
(
A4 Article in conference proceedings)

A call for emergentist paradigm in international business (2011) Kaartemo, Valtteri
(
A4 Article in conference proceedings)

Complexity by Design (2011) Wieland, Heiko;Kaartemo, Valtteri
(
A4 Article in conference proceedings)

Influence of context on service exchange (2011) Kaartemo, Valtteri
(
A4 Article in conference proceedings)

Pour le passage de la Russie à une économie de l'innovation: Les zones économiques spéciales (2011) Kaartemo, Valtteri;Liuhto, Kari
(
A1 Journal article – refereed)

Special Economic Zones in Russia: Can They Lead to an Economic Boom Similar to the Chinese? (2011) The Changing Nature of Doing Business in Transition Economics Liuhto, Kari;Kaartemo, Valtteri
(
B2 Book chapter)

The influence of service elements on R&D control: a longitudinal case study (2011) Laine, Teemu;Jaakkola, Elina;Suomala, Petri;Kaartemo, Valtteri
(
A4 Article in conference proceedings)

BRIC innovations challenging the Atlantic community (2010) The Atlantic Community. The Titanic of the XXI Century? Recifer Eurofutures Publication Series, Volume 6 Kaartemo, V.
(
A3 Book chapter)

Finland 2050 in the Perspective of Global Change. (2010) Europa Quo Vadis? A Lower Silesian Conference. Kaartemo, V.; Kaivo-oja, J.
(
A3 Book chapter)

Insufficient Expenditure on R&D as a Determinant of Poor Service Competitiveness in the OECD Countries. The Dynamics of Innovation (2010) Proceedings of XXI ISPIM Conference, 6.-9. June in Bilbao Kaartemo, V.; Kaivo-oja, J.; Inkinen, S.
(
A4 Article in conference proceedings)

Insufficient R&D as a Determinant of Poor Service Competitiveness in OECD Countries. (2010) The Dynamics of Innovation: Proceedings of The XXI ISPIM Annual conference, Bilbao, Spain 6-9, June 2010 Kaartemo, V.; Kaivo-oja, J.; Inkinen, S.
(
A4 Article in conference proceedings)

Talouskriisi ja innovaatiot Venäjällä (2010)
Idäntutkimus
Kaartemo, V.; Dezhina, I.
(
A1 Journal article – refereed)


Last updated on 2019-24-04 at 02:17