Valtteri Kaartemo
D.Sc. (Econ.)

Postdoctoral Researcher, International Business (Department of Marketing and International Business)

valtteri.kaartemo@utu.fi
+358 29 450 4066
+358 50 505 7864

Rehtorinpellonkatu 3
Turku
Turku School of Economics



Areas of expertise
market shaping; market creation; service research; international entrepreneurship

Research

In brevity, the aim of Valtteri Kaartemo's Academy of Finland -funded (315604) research project is to increase the understanding of the roles of technology in the reformation of markets. Reformation and shaping of markets is based on the idea that markets do not exist independent of human beings but are constructed and constantly reconstructed as various practices are performed.The research project builds on market shaping literature, service-dominant (S-D) logic, Actor-Network Theory (ANT) and postphenomenological philosophy. 

While Kaartemo considers that market-as-practice and S-D logic provide insightful lenses for understanding how markets are (re)formed and how nonhuman resources and technology partake in the process, he argues that these views still remain human-centric, and are limited by phenomenological research tradition in understanding human behavior and experience. The implicit role of technology in markets is a problem because technology mediates our behavior and interpretation of the world. In the world of robots and autonomous devices scholars need to develop concepts, theories, and philosophical approaches that enable studying more active role of technological artifacts in markets and marketing. Thus, the research project answers the call to refresh marketing with empirically driven post-human (and para-social) theorizing, which nevertheless does not neglect human beings. 

Kaartemo collaborates with marketing scholars, historians, futures researchers, media scholars, and computer scientists to challenge the human-centric research paradigm in marketing. To motivate the need for this project, he argues that the urge for the paradigm shift is acute, as social macro trends, such as automatization and robotization, challenge scholars to view technology in a more active role in markets and marketing.



Teaching

Kaartemo has versatile experience in teaching since 2006, incl. different levels (bachelor's and master's), executive education, different nationalities, in different universities in Finland and abroad, in Finnish and English, and in small and large groups of students. In these courses, he has utilized different methods, such as case learning, experiential learning, simulations, and lectures. 

Kaartemo has conducted university teacher's pedagogical studies (60 ECTS) in the University of Turku.



Publications
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A kaleidoscope of business network dynamics: Rotating process theories to reveal network microfoundations (2019) Valtteri Kaartemo, Nicole Coviello, Niina Nummela
(
A1 Journal article – refereed)

A systematic review of artificial intelligence and robots in value co-creation: Current status and future research avenues (2018)
Journal of Creating Value
Valtteri Kaartemo, Anu Helkkula
(
A1 Journal article – refereed)

Concept analysis and development of international service (2018)
Cogent Business and Management
Valtteri Kaartemo
(
A2 Review article in a scientific journal)

Embedding Foresight in Business Intelligence (2018) Global Business Intelligence Marti Arran Masters, Valtteri Kaartemo
(
A3 Book chapter)

Enhancing the understanding of processes and outcomes of innovation: the contribution of effectuation to S-D logic (2018) The SAGE Handbook of Service-Dominant Logic Valtteri Kaartemo, Christian Kowalkowski, Bo Edvardsson
(
A3 Book chapter)

Information and Knowledge Processes in Health Care Value Co-Creation and Co-Destruction (2018)
Sage open
Valtteri Kaartemo, Helena Känsäkoski
(
A1 Journal article – refereed)

International Entrepreneurship as an Admittance-Seeking Educational Field (2018)
Journal of Teaching in International Business
Valtteri Kaartemo, Nicole Coviello, Peter Zettinig
(
A1 Journal article – refereed)

Platform as a Social Contract: An Analytical Framework for Studying Social Dynamics in Online Platforms (2018) Collaborative Value Co-creation in the Platform Economy Nicolas Gach, Joni Salminen, Valtteri Kaartemo
(
A3 Book chapter)

Shaping service ecosystems: exploring the dark side of agency (2018)
Journal of Service Management
Cristina Mele, Suvi Nenonen, Jaqueline Pels, Kaj Storbacka, Angeline Nariswari, Valtteri Kaartemo
(
A1 Journal article – refereed)

A Service-Ecosystem Perspective on Value Creation: Implications for International Business (2017) Value Creation in International Business. Volume 2: An SME Perspective Valtteri Kaartemo, Melissa A. Akaka, Stephen L. Vargo
(
A3 Book chapter)

Creation and shaping of the global solar photovoltaic (PV) market (2017) Climate Change and the 2030 Corporate Agenda for Sustainable Development Valtteri Kaartemo
(
A3 Book chapter)

Making Sense of Network Dynamics through Network Picturing (2017) Practices for Network Management: In Search of Collaborative Advantage Tiina Valjakka, Valtteri Kaartemo, Katri Valkokari
(
A3 Book chapter)

Research trajectories of Service-Dominant Logic: Emergent themes of a unifying paradigm in business and management (2017)
Industrial Marketing Management
Attila Pohlmann, Valtteri Kaartemo
(
A1 Journal article – refereed)

The elements of a successful crowdfunding campaign: A systematic literature review of crowdfunding performance (2017)
International Review of Entrepreneurship
Valtteri Kaartemo
(
A1 Journal article – refereed)

Translation Mechanisms of International Market Shaping: The Transformation of St. Petersburg Bread Market from 1997–2007 (2017)
Journal of East-West Business
Valtteri Kaartemo, Elina Pelto
(
A1 Journal article – refereed)

Co-evolution of dynamic capabilities and value propositions from a process perspective (2016) Tapio Riihimäki, Valtteri Kaartemo, Peter Zettinig
(
A1 Journal article – refereed)

Customer participation management: Developing a comprehensive framework and a research agenda (2016)
Journal of Service Management
Mekhail Mustak, Elina Jaakkola, Aino Halinen, Valtteri Kaartemo
(
A1 Journal article – refereed)

Employee motivation to participate in workplace innovation via in-house crowdsourcing (2016)
European Journal of Workplace Innovation
Kira Palin, Valtteri Kaartemo
(
A1 Journal article – refereed)

The potential of network pictures for international alliance and network research (2015) Handbook on International Alliance and Network Research Valtteri Kaartemo, Hannu Makkonen, Rami Olkkonen
(
A3 Book chapter)

The translation mechanisms of market-shaping ideas (2015) 13th Vaasa Conference on International Business, August 27-28, 2015: Conference Programme Kaartemo Valtteri, Elina Pelto
(
O2 Other)


Last updated on 2019-15-06 at 02:18

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