Valtteri Kaartemo
D.Sc. (Econ.)
valtteri.kaartemo@utu.fi +358 44 517 1183 Rehtorinpellonkatu 3 Turku ORCID identifier: https://orcid.org/0000-0003-2915-0240 |
market shaping; market creation; service research; international entrepreneurship
In brevity, the aim of Valtteri Kaartemo's Academy of Finland -funded (315604) research project is to increase the understanding of the roles of technology in the reformation of markets. Reformation and shaping of markets is based on the idea that markets do not exist independent of human beings but are constructed and constantly reconstructed as various practices are performed.The research project builds on market shaping literature, service-dominant (S-D) logic, Actor-Network Theory (ANT) and postphenomenological philosophy.
While Kaartemo considers that market-as-practice and S-D logic provide insightful lenses for understanding how markets are (re)formed and how nonhuman resources and technology partake in the process, he argues that these views still remain human-centric, and are limited by phenomenological research tradition in understanding human behavior and experience. The implicit role of technology in markets is a problem because technology mediates our behavior and interpretation of the world. In the world of robots and autonomous devices scholars need to develop concepts, theories, and philosophical approaches that enable studying more active role of technological artifacts in markets and marketing. Thus, the research project answers the call to refresh marketing with empirically driven post-human (and para-social) theorizing, which nevertheless does not neglect human beings.
Kaartemo collaborates with marketing scholars, historians, futures researchers, media scholars, and computer scientists to challenge the human-centric research paradigm in marketing. To motivate the need for this project, he argues that the urge for the paradigm shift is acute, as social macro trends, such as automatization and robotization, challenge scholars to view technology in a more active role in markets and marketing.
Kaartemo has versatile experience in teaching since 2006, incl. different levels (bachelor's and master's), executive education, different nationalities, in different universities in Finland and abroad, in Finnish and English, and in small and large groups of students. In these courses, he has utilized different methods, such as case learning, experiential learning, simulations, and lectures.
Kaartemo has conducted university teacher's pedagogical studies (60 ECTS) in the University of Turku.
- Advancing service-dominant logic with systems thinking (2024)
- Journal of Business Research
(Article or data-article in scientific journal (B1)) - Artificial intelligence - driven sustainable development: Examining organizational, technical, and processing approaches to achieving global goals (2023)
- Sustainable Development
(Refereed journal article or data article (A1)) - Delineating the fuzzy front end of market shaping (2023)
- Industrial Marketing Management
(Refereed journal article or data article (A1)) - Navigating the Nexus: Pioneering a New Path for Human-Technology Relations and Sustainable Markets (2023)
- University of Turku Collegia TCSMT & TIAS
(Popularised article or blog post (E1)) - Viability amid systemic crisis: The CORER framework (2023)
- Journal of Business and Industrial Marketing
(Refereed journal article or data article (A1)) - Developing Delphi methodology for studying future market change (2022)
- Journal of Business and Industrial Marketing
(Refereed journal article or data article (A1)) - Smart Technologies in Service Provision and Experience (2022) Palgrave Handbook of Service Management Mele Cristina, Russo Spena Tiziana, Kaartemo Valtteri
(Refereed article in compilation book (A3)) - Emerging technology as a platform for market shaping and innovation (2021)
- Journal of Business Research
(Refereed journal article or data article (A1)) - Mechanisms of service ecosystem emergence: Exploring the case of public sector digital transformation (2021)
- Journal of Business Research
(Refereed journal article or data article (A1)) - Reaching hard-to-reach people through digital means – Citizens as initiators of co-creation in public services (2021)
- International Journal of Public Sector Management
(Refereed journal article or data article (A1)) - Reshaping the contexts of online customer engagement behavior via artificial intelligence: A conceptual framework (2021)
- Journal of Business Research
Jaakko Männistö
(Refereed journal article or data article (A1)) - Smart nudging: How cognitive technologies enable choice architectures for value co-creation (2021)
- Journal of Business Research
(Refereed journal article or data article (A1)) - Sosiaalisen median hyödyntäminen nuorten palvelujen yhteiskehittämisessä (Using Social Media in Co-Creating Public Services) (2021)
- Hallinnon Tutkimus
(Refereed journal article or data article (A1)) - The Impact of Future Technologies on International Business (2021) Contemporary Issues in International Business and Entrepreneurship Kaartemo Valtteri
(Refereed article in compilation book (A3)) - The sources of cybersecurity threats in cryptocurrency (2021) The Economics of Cryptocurrencies Kramer Marius, Kaartemo Valtteri
(Refereed article in compilation book (A3)) - Understanding the distinctive features of cryptocurrencies (2021) The Economics of Cryptocurrencies Kaartemo Valtteri, Kramer Marius
(Refereed article in compilation book (A3)) - A kaleidoscope of business network dynamics: Rotating process theories to reveal network microfoundations (2020)
- Industrial Marketing Management
(Refereed journal article or data article (A1)) - B2B Vertical Collaboration and Open Innovation – The Case of 5G in Finland (2020) Innovating in the Open Lab The new potential for interactive value creation across organizational boundaries Anna-Greta Nyström, Wilhelm Barner-Rasmussen, Valtteri Kaartemo
(Refereed article in compilation book (A3)) - Designing business models to overcome the barriers to renewable energy market creation in developing and emerging countries: Masar box, a case study (2020) Sustainable Economy and Emerging Markets Kaartemo Valtteri
(Refereed article in compilation book (A3)) - Institutional work by market-shaping public actors (2020)
- Journal of Service Theory and Practice
(Refereed journal article or data article (A1))